Anticipatory is a project founded by Edvige Valdameri in 2023, focusing on seasonless & genderless shirts crafted from plant fibers & upcycled fabrics. Devoted to creating timeless clothing that transcends seasonal trends, Anticipatory is built on the principles of simplicity & the harmony between humanity & Nature with every piece designed & made in Italy.
WHERE DOES THAT AFFINITY FOR NATURE COME FROM?
"I grew up seeing my dad wearing shirts & I probably became obsessed by it. That's why the focus at ANTICIPATORY is on shirts. If I analize it on a deeper level, my dad represents my relationship with Nature & a simpler way of living. He grew up in a totally different world from mine. His childhood was completely connected to his surroundings in the country side. - Anticipatory is a lot about my dad, about Nature, about the idea that we do not have Nature, but that we are Nature, & that we are connected to every dawn, sunset, every season. - When we wear plant based fibers, we wear something that comes from the soil, that started out as a seed, grew thanks to the weather, the Seasons, the Sun & Rain, & only later became a shirt. Nature isn't an –OTHER - , but rather It is part of us & we are part of It. And even the clothes we wear are involved in how we decide to be a part of It."
ONE DESIGN EACH YEAR
At Anticipatory, we value the power & grace of simplicity. That's why we unveil only one design each year. We view fashion as a conduit for expressing our values & fostering a profound connection with our environment. The Prima & Seconda shirts transcend mere apparel; they embody our dedication to coexisting harmoniously with Nature. Our annual release is not limited to a single design but rather showcases the versatility of our concept through variations in fabric. From undyed to upcycled materials, we offer a range of options that align with our ethos of sustainability & innovation.