Every ANTICIPATORY garment comes with your personal Sun Times Label.
The numbers on the detachable canvas label on the back of each garment are what we call Sun Times. They mark the sunrise, culmination, & sunset times of your location on the date you decided to add a new garment to your wardrobe. This label serves as a daily reminder of the intrinsic connection between us, what we wear, & the Sun, Soil, and Seasons.
We believe we live in a time where there is a significant disconnect between the state of the environment & the clothes we wear every day. This is likely due to the fragmentation of the fashion supply chain and the lack of clear information about various aspects, such as: where do the fibers I'm wearing come from? How has my shirt been dyed? Who made it?
It’s not just about being “eco-friendly.” We hope and believe that in the near future, all businesses will be sustainable, & being green will be the norm. Furthermore, linen & organic cotton are not necessarily more sustainable than the clothes we already own.
Our true focus is on the strong connection between us & Nature, a connection that can be highlighted through clothing. The fabrics we work with at Anticipatory, as well as the pigments we apply, are plant-based & come from the soil. They carry with them a long process that began as a seed, grew thanks the Weather, the Seasons, the Sun & Rain, and only later became a shirt.
Please remember to remove the detachable label before washing the garment.